Tiffany took action to stop the sale of counterfeit goods on the website, and the issue was settled outside of court. On August 24, 2009, control of the domain was transferred to Tiffany.
The replica website made certain claims: "Our Tiffanysterling [sic] necklaces Replicas or Simulated fashion Necklaces are made of high quality Sterling Silver bearing the 925 Sterling Silver stamp." Sellers of Tiffany replicas, however, generally use low-quality materials and a low standard of care. There are many other characteristics about replicas that prove authentic Tiffany goods will always be superior.